The gaming industry is intensely competitive and IGT strives to maintain its dominant leadership position. As the gaming industry is characterized by dynamic customer demand and rapid technological advances, IGT must continually introduce and successfully market new game themes and technologies in order to remain competitive and effectively stimulate customer demand. IGT customers will accept a new product only if it is likely to increase their profits more than competitor’s products. Delay in introducing or producing new products on schedule could negatively impact operating results by providing an opportunity for IGT competitors to introduce new products and gain market share.
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